A higher resolution will mean your image or graphic will look more crisp and a lower resolution will mean it will resemble Mario in his Super Mario Bros 3 days. Although I do enjoy a good 8-bit image, sometimes it’s just not appropriate.
Image resolution is measured in PPI (Pixels Per Inch) and DPI (Dots Per Inch). There is confusion about these terms because they are incorrectly being interchanged. Without going into too much detail, PPI refers to the number of pixels on a screen and DPI refers to a printed piece and the cyan, magenta, yellow, and black dots.
The two resolutions you need to pay attention to are 72PPI and 300PPI. A 72PPI resolution is used for web-only images and 300PPI resolution is used for digital images that will be printed.
When I send you your photos, your web resolution are always 72PPI. Your print resolution photos are always 300PPI.
You need to make sure you are downloading your photos to an actual computer desktop or laptop and not to your phone. You want to make sure you are saving your photo files at the appropriate file sizes. Then when you put your photos up on a social media site, use the 72PPI file for your upload. This will make sure that the file you are using looks crisp and clear and exactly as they should.
If you need to upload photos from your cell device, then send the file via email to yourself and then save it to your photos on your phone. That will keep the file resolution looking appropriate.
A screen shot from a cell phone is going to make your photos look fuzzy, out of focus and yup… just a little bit like that 8-bit image.
If you have questions about file resolution or usage, please reach out to me. I want your photos to be just as beautiful as the finished files are supposed to look!